Yokel | Bio Yogurt

Logo & Packaging Design


As a new yogurt brand Yokel yogurt wanted packaging that would differentiate themselves from even the biggest players in the saturated yogurt category. They required a design that reflected it's core value of 'real uncomplicated' yogurt, whilst being fun and looking tasty.

Key Objectives
  • Differentiate from other brands
  • Standout and rival the big brands
  • Highlight high fruit content
  • 'Uncomplicated' design
  • Highlight high fruit content
Yokel | Bio Yogurt, Logo & Packaging Design
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