Welch's | Dried Fruits
Packaging Design
Welch's tasked me with generating a whole new look for their dried fruits range. They wanted something that reflected the freshness and goodness of the product whilst highlighting the love and passion that went into growing the fruit by the family friendly cooperative framers.
Key Objectives
- Bright, fresh and easy to navigate range design
- Show the origins of the fruit in its natural environment
- A family offering
- Retain existing brand essence and logo
