The Protein Works | Sports Nutrition
Logo & Packaging Design
The Protein Works approached me to develop a whole new brand identity and packaging within the highly competitive sports nutrition market. Despite all products to be sold online there was still a need for 'shelf appeal'. Aimed at males 18-30, the packaging needed to express a statement of themselves, whilst embracing the industrial and urban feel of the 'works'.
Key Objectives
- A proud statement of themselves
- Cost effective and flexible printing options
- Carry technical detail without becoming crowded
- Build brand guidelines, to form the basis for all other marketing material from packaging to website
www.theproteinworks.com
