Hartley's | Fruit Whips

Packaging Design

I have been working with the team at Hartley's, Hains Daniels on the jam and jelly ranges for over four years. I work closely with the team on their annual New Product Development to translate how new offerings and formats for the brand would ultimately look on shelf.  Fruit Whips is one of those success stories that made it through consumer testing to shelf.

Key Objectives
  • Incorporate current logo and brand essence
  • Translate design from pot to pouch format
  • Have a creamy, whipped looked to portray final product
  • Lots of feel good 'fruitiness'
  • Consistent range feeling

Hartley's | Fruit Whips, Packaging Design
Hartley's | Fruit Whips Hartley's | Fruit Whips