Continental | Bio Yoghurt
Logo & Packaging Design
Continental wanted a complete redesign of their tired looking Bio Yogurt packaging and logo. They required a design theme that was 'fun' and 'alive' that would stand them head and shoulders above the competition.
Key Objectives
- Build a new, recognisable brand identity
- Maximise fun and shelf standout
- Appeal to all ages and backgrounds
- Use delicious, creamy taste cues
- Highlight healthy benefits
