Bambool | Base Layers

Packaging Design & Structure

Bambool were looking for fresh, innovative packaging for their range of base layers.  With the range extending across many different types and sizes a cost effective solution was required that had a range look whilst being easy to navigate. Highlighting the innovate material and elevating the brand as a premium alternative to the usual base layers was key.

Key Objectives
  • Communicate innovate materiel type and benefits
  • Appeal to male and female consumers
  • Attract all outdoor enthusiasts
  • Cost effective design that could be used across multiple products
Bambool | Base Layers, Packaging Design & Structure
Bambool | Base Layers Bambool | Base Layers Bambool | Base Layers