Bambool | Base Layers
Packaging Design & Structure
Bambool were looking for fresh, innovative packaging for their range of base layers. With the range extending across many different types and sizes a cost effective solution was required that had a range look whilst being easy to navigate. Highlighting the innovate material and elevating the brand as a premium alternative to the usual base layers was key.
Key Objectives
- Communicate innovate materiel type and benefits
- Appeal to male and female consumers
- Attract all outdoor enthusiasts
- Cost effective design that could be used across multiple products
