Activia | Bio Yoghurt

Packaging Design


Activia needed a complete 360 redesign of their current packaging to address known challenges faced by the brand in a declining probiotic market.

Key Objectives
  • Differentiation from competitors
  • Retain core brand essence
  • Increase shelf standout
  • Up the taste cues
  • Move away from the current medicinal/ scientific look
  • Look more family friendly
Activia | Bio Yoghurt, Packaging Design
Activia | Bio Yoghurt Activia | Bio Yoghurt Activia | Bio Yoghurt Activia | Bio Yoghurt